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You may think that after you go live with your own website, your work is done, but it’s not that simple.
A company makes a website to promote its brand, products and services. The ultimate goal is to market and increase the conversion rate. Only by keeping frequent updates with frequency and uploading the latest news or products of your company to your website in time, you can keep your website fresh and attract more new visitors and also retain many old ones.
Just like your car needs regular maintenance, your website needs regular and frequent maintenance to perform well.
Here are some of the reasons why regular website maintenance is so important
1. Google Search Engine Optimization（SEO）
Internet trends and technology are constantly changing and it is important to update your website and relevant information about your products and services if you want to keep your website ranked in search engine results such as GOOGLE.
The Google search engine wants to deliver the most relevant information to searchers, and, they are constantly changing the algorithms and the way they evaluate and rank websites.
2. Changes in website design
Web design is changing too, and regular maintenance is important if you want your site to look and perform its best.
Elements such as navigation menus, responsive design, and even color changes come up often and it’s important to keep up with the latest trends.
3. Changes to competitors’ websites
Keeping your website with fresh content will keep you at the top of the search results and make it easier for search users to find your products and services online.
If you don’t update your website, your competitors will likely jump at the chance to overtake you in the search results pages of the Google search engine.
4. System and security updates
You should also perform routine system and security scans.
You hear about common security vulnerabilities all the time, and there are more uncommon ones that you’ve never heard of. Protecting your website from hackers Malware, DDoS attacks and security threats must be a top priority for anyone running a website – and even more important for e-commerce businesses that handle private customer data.
One of the most important website maintenance practices for a security program is to check that all platforms, plugins and scripts are up to date. Usually when developers release these updates, it is to improve security or to patch vulnerabilities that are discovered.
If you find a problem with your site, you can fix it right away instead of letting it become a bigger problem.
5. Fix all invalid links
It can be very disappointing if someone clicks on a link to your website and then a 404 page appears.
When this failed link appears on your website, it makes your business look less than professional, which is why you need to perform preventative maintenance.
No matter what kind of website you make, the links on your website will fail from time to time. This can’t be avoided if you make it part of your website maintenance to check for failed links every few months, remove them, or replace them with newer links. Doing so will ensure that they don’t remain on the site for a long time.
6. Regular backups
Performing regular backups on your site and downloading them to your hard drive is the most important aspect of website maintenance. This ensures that if a site hijacking event occurs, or if the server provider goes out of business. You will not lose your entire website.
With a recent backup, you can quickly restore your website, which is very important if you are doing business online. If you are running a shopping site, keep in mind to back up daily. It’s much easier to take the time to maintain your site regularly than to wait until it’s already compromised and then deal with it.
7. Updated products & services
When you add new products and services, change prices, and remove items that are no longer offered, you need to update your website so your customers can find the information they need from your business. Avoid unnecessary misunderstandings.
8. Our maintenance plan
We offer different website maintenance and updating services for different clients. Whether you want to add new content to your website, or adjust the design & navigation of your website, we can help you strengthen your brand and attract new customers to achieve your business goals.
Please contact us today.